Guides

GEO guides

Practical, evidence-based guides to generative engine optimization — how AI models pick brands, what they cite, and what to change on your site.

The GEO audit checklist: 21 AI visibility checks
The exact 21 checks our diagnosis engine runs — crawlability, metadata, structure, content and AI readiness — with how to test and fix each one.
1145 words Updated 2026-11-07 geochecklist
How to create an llms.txt file (with example)
A practical, copy-ready guide to writing llms.txt — the plain-text file that tells AI models who you are, what you sell and which pages matter.
624 words Updated 2026-11-07 geollms-txt
How to get recommended by ChatGPT
A step-by-step method to raise the odds that ChatGPT names your brand when a buyer asks for a recommendation — and keeps describing you correctly.
624 words Updated 2026-11-07 geochatgpt
How to track AI referral traffic in GA4
Set up GA4 so you can see how many real visitors and revenue come from ChatGPT, Perplexity, Gemini and Claude — and why default reports miss most of it.
654 words Updated 2026-11-07 measurementga4
What is generative engine optimization (GEO)?
GEO makes your brand visible and quotable inside AI answers. Learn how models choose what to recommend and which changes move you into the answer.
733 words Updated 2026-11-07 geofundamentals