Quick answers

Optional and not a ranking factor, but cheap and low-risk as an AI-readable brand fact sheet. When to bother — and when not to.

Four checks — prompt testing with sources, referrer analysis, crawler logs and structured sampling — plus what each can and cannot prove.

AI share of voice is your portion of brand mentions across AI answers in your category. How it is measured, and how it differs from web SoV.

The usual causes — crawler access, thin or unevidenced content, unclear positioning, weak third-party proof — and how to identify which one blocks you.